Captavi Blog

The new Captavi brand has now been officially rolled out.  The first phase of our website is now live and we have rebranded most of our public-facing communications channels.

Rebranding a company is never an easy task.  We view branding as a complete 360 degree view of a company.  Our brand is represented in everything we do.  Some representations may not be that obvious -- the way we answer the phone, how we treat a client's challenge, or the way we package our solutions.  Other, more obvious efforts; include our website, our business card, and our outbound marketing efforts. 

Our new name, Captavi, is a Latin word that means "Go Hunt and Capture", which we thought captured the essence of relationship marketing.  We strive everyday to help our clients practice relationship marketing with ease -- which is the reason we crafted "Relationship Marketing Made Easy" as our tagline.

And, our logo, expertly created by our highly-talented design partner -- Andre Leeder (thank you Andre!) represents the different marketing channels that can be leveraged for personalized dialogue with an individual.  Check it out:

   categorized under:  Relationship Marketing, Branding