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Aug 12, 2010
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02/02/2009 09:45 PM Posted by: Susan Farrell, Captavi CEO

The new Captavi brand has now been officially rolled out.  The first phase of our website is now live and we have rebranded most of our public-facing communications channels.

Rebranding a company is never an easy task.  We view branding as a complete 360 degree view of a company.  Our brand is represented in everything we do.  Some representations may not be that obvious -- the way we answer the phone, how we treat a client's challenge, or the way we package our solutions.  Other, more obvious efforts; include our website, our business card, and our outbound marketing efforts. 

Our new name, Captavi, is a Latin word that means "Go Hunt and Capture", which we thought captured the essence of relationship marketing.  We strive everyday to help our clients practice relationship marketing with ease -- which is the reason we crafted "Relationship Marketing Made Easy" as our tagline.

And, our logo, expertly created by our highly-talented design partner -- Andre Leeder (thank you Andre!) represents the different marketing channels that can be leveraged for personalized dialogue with an individual.  Check it out:

Captavi Logo 

  Categoried under:  Relationship MarketingBranding
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