#1 -- Brand and Organization Reputation Leakage

The number of organization departments, divisions, subsidiaries, or third-parties can and are affecting your email deliverability. This can include your accounts receivable department, sales teams, support staff, distribution dispatch group, channel partners, vendors – the list of reputation influencers can go on and one.  Who else is sending email at or on behalf of your company? Any message, regardless of IP address (the origin of the email – your SMTP server, an email service provider server – like Constant Contact, or a partner’s email server), which includes your company name, your website URL, office address, phone or any other identifiable attribute of your organization, is factored in determining your Digital Reputation.

 #2 -- Poor List Hygiene

An email distribution list sent to a lot of undeliverable addresses will adversely affect your reputation. Be sure to remove them immediately after each send.  And, if you repeatedly send email to the same undeliverable email address, it can be a negative mark on your Digital Reputation.

#3 -- Skipping a Double Opt-In Procedure

Sending new subscribers a confirmation email will prevent erroneous sign-ups and complaints.  Captavi QixDatabase auto manages opt-ins and opt-outs with a subscribe/unsubscribe option in the email footer from QixCampaign, your website inquiry form, online event registration, new user subscription, and profile updates.

# 4 -- Incorrect Use of Rented or Third-Party Lists

Never send email to a recipient who has not personally opted-in to receive email from YOUR organization no matter how tempting it may be. Even having a media source send a message to their subscribers on your behalf can have a damaging affect on your Digital Reputation.  If you pay to send an email blast to trade publication subscribers, always have that media source send messages to their subscribers, in their own names, from their own servers or through their own email service provider relationship (e.g., their own Constant Contact account – not your organization’s Constant Contact account).

 #5 -- SPAM Complaints

Even recipients who, at one time, opted-in to your subscriber list may later register you as SPAMMER or simply use the “SPAM” button on their email system, instead of unsubscribing or blocking your emails, because it is easier.  But, no matter how the SPAM is reported, it still degrades your Digital Reputation.

 #6 -- Using Non-Optimized Images and Rich Media in Your Emails

By default, over 75% of most email clients (like Outlook, Yahoo Mail, etc.), open messages without images (this is represented by the “X-Box” you see in an email that requires a right-click to download the image). If you send emails not optimized for image suppression your target could receive a blank or partial email from you.  Also, if your email images take too long to download your recipients are more likely to opt-out of your subscriber list.   In addition, using rich media or scripting language in a message is likely to get blocked.

#7 -- Using Multiple “To”, “From” or “CC” Names

Using a variety or multiple “To”, “From”, or “CC” email addresses when sending different messages may confuse your audience and cause them to unsubscribe or flag you as SPAMMER.  In addition, one of the individuals that you are sending to or copying on the email may not want their email address exposed to the other individuals that you are sending the email.  And, there is one more problem.  If one of those email addresses is blacklisted, your Digital Reputation is compromised by using their email address.

#8 - Email Content is Not Valuable to Recipient or Contains Word or Phrase Triggers

Sending your audience messages, without relevance or is solely self-promotional will hurt your reputation.  There are also words that flag Spam Filters to block your email from delivering including: “Free”, “Limited Time Offer”, “Urgent Matter” or words in all caps – among many others.

#9 -- Too Many Emails

Senders can quickly wear out their welcome with too many emails in a short period of time.  Consolidate your messaging and profile the recipients need for information using the Captavi QixDatabase query tool and your messages will be more closely aligned to their interests.

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  Categoried under:  Digital Reputation