Every time an email is sent on or in your behalf, a new type of “electronic fingerprinting” is created that identifies your organization’s reputation for sending email-based communications.  There have been some good practices by organization, but there have been many infractions as well.  We most commonly refer to those who break best email practices as “Spammers”.  Through the advent of the FTC CAN-SPAM Act, federal requirements are in place for commercial emailers.  The primary goal of this act to is protect individuals from the “assault” of non-solicited marketing (e.g., email blasts).   Not following these rules will result in a poor Digital Reputation and can lead to significant fines (up to $11,000) and even jail.   If your Digital Reputation is damaged, not only will your email be blocked by Spam filters, but your IP address can be blacklisted and blocked by ISPs.

Click here to review the rules => http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm.

  Categoried under:  Digital Reputation