Increasingly buyer-centric sales cycles in the B2B space and the tough reality of a drawn-out recession has put a great deal of pressure on marketing organizations to cut costs and still improve lead nurturing and customer retention. Marketing automation can dramatically improve this situation for marketers and their organizations.

In a recent meeting I had with a potential client, I realized that there are a lot of organizations that struggle with their trade show strategy, especially start-up or early growth companies. Here are some easy steps to putting together a cost effective, winning lead gen strategy.

A three step process to determine the effectiveness of your lead magnet or offer in your opt-in lead generation program.

Setting a company policy for mass emailing will also help support the success of protecting your Digital Reputation.

Here are the top 10 activities that your organization can avoid to protect your Digital Reputation and email deliverability

Every time an email is sent on or in your behalf, a new type of “electronic fingerprinting” is created that identifies your organization’s reputation for sending email-based communications.

Eventigy and Delphi Marketing Group rolled up to new Captavi Brand.