Captavi Platform Overview
An Affordable, SaaS Multi-Channel CMS Platform for Online & Mobile Digital Marketing
Think of the Captavi Platform as your Digital Marketing Swiss Army Knife. One fully-integrated platform, five online and mobile marketing applications that includes:
Control - monitor - measure: all from one platform.
Multi-Channel Web and Mobile Content Management System (CMS + MCMS)Delivers responsive design and content for your website, mobile app-like site, landing pages, microsites, portals, and Intranet sites; all from one platform.
Email Marketing SystemCreate traditional or responsive email templates, with personalized content tags, place digital assets from the manage, create database queries and email distribution lists: all from one platform.
Online Event Registration and Attendee Management SystemManage the creation of an event, website event feed, mobile app event feed, and attendee management: all from one platform.
Contact Relationship Management (CRM) SystemManage your marketing contacts and leads for your digital marketing programs. Fully-integrated with your multiple marketing channels.
SaaS Model Provides Lower Cost of Ownership and 24/7 Monitoring
- No hardware cost
- No annual software maintenance fees
Your website and mobile app-like site is securely located in a tier-one data center in a low-risk area for natural disasters. In addition, your Captavi Platform subscription includes a data back-up schedule with a redundant copy sent to another tier-one data center. Software maintenance, including upgrades and patches, are included in your subscription.
You Are No Longer Creating Just a Website, You Are Creating an Online Presence - Next Generation Content Management System (CMS)
An article published by Reuters on the subject of Web Content Management (WCM) on August 27, 2010, stated:
"While most organizations have historically viewed their websites as places to post static content about their business, such organizations are increasingly considering their online presence as the chief conduit to potential customers and investors."
As a result, WCM vendors . . . are adding more features to their Web-oriented content management software in order to accommodate this greater desired intimacy.
Captavi Platform addresses next generation web content management requirements with integrated delivery of content to mobile devices, digital asset management, online community building, content sharing with social bookmarking and so much more.
Designed to follow with Ludwig Mies van der Rohe’s philosophy of "less is more” the Captavi Platform drastically simplifies marketing processes by reducing the number of steps to produce 10X the results.
Proven Marketing Benefits
- Launch time-sensitive marketing campaigns 10X faster.
- Eliminate the need to export data to a third-party application for email marketing with integrated management of contact profile data.
- Deliver relevant, personalized content to your target audience with sophisticated segmentation using profile-rich contact information and historical interaction.
- Increase opt-in retention rates with personalized dialogue.
- Report true effectiveness and ROI of marketing campaign response with page-specific hit counters.
- Fast track low-cost mobile content and mobile app roll out.
- Offer viral marketing and social sharing of all public website and mobile content with over 245 social bookmarking icons, including: Twitter, Facebook, StumbleUpon, reddit, del.icio.us and LinkedIn – plus "Email This Page”.
- Experience higher organic search engine rankings, web awareness with the Captavi 360° search engine optimization (SEO) tools and indexing algorithm.
- Support more than 26 languages from a single website, Landing Page or mobile environment.