News

Simdesk Unveils New Online Presence with Eventigy Solution to

Enable Small Businesses, VAR’s, and Service Providers

 

SUGARLAND, TEXAS(October 1, 2007) – Simdesk delivers an on demand messaging and collaboration suite for small businesses. With an aggressive timeline to rollout their solution nationally to small businesses through VAR’s and service providers, Simdesk selected Eventigy™ QixRM™ Suite to rapidly deploy their marketing program. Within 30 business days, Simdesk was able to launch their newly-branded online presence with integrated content management and publishing, web-to-contact database interface for immediate personalized response to a lead, and instant contact segmentation-by-need for personalized communication. This short turnaround was made possible by leveraging best practices marketing communications and business development processes incorporated into the Eventigy QixRM Suite.

 

Eventigy QixRM Suite is a SaaS web-hosted marketing automation software system that encompasses the entire marketing and business development process for marketing. Built by marketing professionals for resourced-constrained marketing teams to save time and easily build customer loyalty through awareness, lead generation, qualification, and market demand.

 

“We evaluated many Web and marketing technologies solutions to address our need to be proactive and respond quickly to our partner and market needs. We choose the Eventigy QixRM Suite solution because of the seamless integration of lead and customer data between our website, our contact database, and our outbound marketing programs. We believe it would have been virtually impossible to meet our 30-day deadline without Eventigy QixRM Suite and their implementation team,” commented David Lopez, Simdesk director of marketing.

 

“Most marketing automation software and web content management (WCM) systems and are the result of a product-driven organization – with a focus on what a software developer believes features and function should include. There is little-to-no interaction with the market,” said Eventigy Founder and Chief Technology Officer, David Farrell. Eventigy QixRM Suite is the product of a collaborative effort with marketing communications professionals, sales representatives, business development managers, event marketing directors, and product marketing leaders. As result, marketing communications, business development, and the consumers’ buying behavior workflows have been integrated to coincide intuitively within the software suite,” Mr. Farrell continued.

 

The online and back office administration of the Simdesk marketing and partner program has been automated; providing virtual sales, marketing communications, and product marketing team collaboration. As a result, Simdesk has reduced the number of steps in the marketing workflow allowing their team to quickly implement database segmentation for personalized communications and newsletters, partner alerts, event registration, email blasts, and direct marketing. Simdesk authorized users can post content, partner events, and press releases directly to their website by assigning hierarchical security and publishing rules to the distributed sales, communications, and product marketing teams.

 

Eventigy provides an integrated suite of Web-hosted on-demand applications that allows companies to generate leads, manage customer and partner communications, and develop customer loyalty. The company’s flagship product, Eventigy QixRM Suite, provides seamless interaction of lead and customer information between an organization’s online presence and their marketing and business development programs. Eventigy solutions enable organizations to immediately capture contact information; then respond in a personalized manner through email and direct marketing, event promotion and registration, web content management and publishing, and contact profiling and management. For more information please visit http://www.eventigy.com/, or call (888) 809-9961.

 

For more information about Simdesk visit http://www.simdesk.com/, or call (866)-SIMDESK (746-3375).

 

Press Contact:

Susan Allen Farrell

(832) 251-2727, ext. 707

 

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