Captavi Relationship Marketing Consulting Services

Because our clients and their customers are all different, we believe the marketing approach should be as unique as the individuals that they are targeting.

Based on contact profiling, Captavi’s experienced relationship marketing consulting team will combine the right communication vehicle, precise messaging, and creative tone to deliver the desired results.

Where Proven Relationship Marketing Practices Meets Creative Solutions

Focused on results, Captavi's team utilizes a mix of traditional and non-traditional marketing vehicles, blended with unique creative execution to generate solutions tailor-made for your business.

Beauty and brains - you should expect great creative, but how you get there is the difference between winning awards and winning customers. From Madison Avenue creative to Fortune 100 execution, Captavi's team turns up the heat with no less than 25 years of experience working on all of our accounts.

Results are priority one - in this era of interruption marketing, clients need to break out of the clutter. By focusing on audience triggers, Captavi ensures success by concentrating targeted messaging with the right marketing vehicles for your audience.

Art meets science - every element of Captavi's creative is designed and strategically targeted to incite and provoke action and generate a response.

Website Solutions

From new websites, to website refresh strategies, to extending your online presence with a new graphic look and feel; Captavi’s team of Web marketing experts will provide a solution to meet your audience’s needs.

• Captavi QixSite: Website Content Management (WCM)
• Website Architecture Design
• Website Graphic Design
• Website Refresh Strategies
• Website Copywriting
• Online Partner Portals

Web Marketing

Cutting through the clutter of a crowded market place is more difficult than ever. But our expertise can help you make instant and lasting connections with customers and prospects. The key to success in attracting and keeping customers comes in creating consistent, two-way, permission-based communication programs that provide real value. Online newsletters and email-based communications can be critical elements of the marketing mix. Plus, with Captavi QixSuite technology and our experience we can deliver turnkey, one-to-many and one-to-one messaging – all accomplished with an incredibly unique model and affordable solution on your already tight budget.

• Captavi QixCampaign: Email Marketing
• Online Advertising Programs
• Email HTML Templates
• Newsletter Templates
• Web Banners
• Search Engine Marketing (SEM) Programs
• YouTube Videos
• Social Networking Programs: Facebook, LinkedIn, Etc.
• Blog Development
• Landing Page Development
• Microsite Development
• Mobile Forms

Search Engine Optimization (SEO)

Captavi raises the bar of SEO Optimization by conducting an in-depth analysis of the competitive landscape, vetting your key competitors’ SEO strategies so your organization gets more market exposure and effectively communicates your unique value propositions. The results are amazing, increasing website traffic and search engine rankings.

• Captavi QixSite: SEO Compatibility Tools
• Organic Search Rankings Strategies
• SEO Competitive Analysis
• Landing Page Optimization
• SEM Strategies
• SEO Copywriting

Marketing Contact Database Solutions

Personalized, targeted marketing is only as good as the contact information that is captured and profiled. Our CRM system, Captavi QixDatabase, dynamically and automatically builds a profile of the contact every time they interact with your company. From the time they submit an inquiry from your website to attending an event, or accepting an executive briefing; at-a-glance you will know which cross-selling and net new sales opportunities should be acted on immediately. We also work with clients in normalizing and cleaning up disparate contact databases that might reside throughout an organization.

• Captavi QixDatabase: Contact Relationship Management (CRM)
• Contact Profiling
• List Development
• Database Cleansing and Analysis
• Contact Data Input

Lead Generation Programs

Effective lead generation requires finding the most appropriate methods and vehicles for communicating to your target audience. We offer a variety of traditional, as well as innovative interactive marketing programs, all designed to help you connect with your contacts and deliver tangible results. Let Captavi's proven, custom lead cultivation programs provide the spark to turn leads into customers.

• Email Marketing Campaigns
• Direct Mail Campaigns
• Lead Qualification Strategies
• Database Cleansing and Data Normalizing
• Direct Response Print Advertising

Event Marketing Effectiveness

What's the point of returning from a trade show with hot leads only to have them sit and grow cold? The ultimate success of any event hinges upon understanding how to connect with your attendees. With a cohesive set of skills, online event registration and management technology, and an experienced event follow up team, Captavi offers solutions for before, during and after an event.

• Event Promotion for Webinars, Seminars, and Association Meetings
• Trade Show Traffic Generation
• Event Lead Follow Up Programs

Strategic Plans

High return on investment (ROI), without a lot of investment, that is Captavi’s first goal. We strive to develop successful campaigns to meet your financial objectives, but as good stewards of your budget, our campaigns are specifically designed to be cost-effective. Whether you're looking for highly qualified leads, generating product or services demand, website traffic, seminar attendees, or lead cultivation, Captavi will create the right relationship marketing strategy with the right creative to maximizing the return on your dollars. We are here to help you reach your objectives and goals.

• Brand Strategies
• Start-up Marketing Strategies
• Go To Market Strategies
• Extending Your IR and PR Strategies with Relationship Marketing
• Online User Community Strategies
• Implementation Strategies to Integrate Relationship Marketing
• Customer Retention Strategies

Education Services

The Captavi leadership team is available to provide your marketing team with best practices training on relationship marketing, the integration of relationship marketing in your communications mix, and event speaking engagement. Courses and speaking arrangements can be made by calling us at (832) 251-2727.

• Relationship Marketing 101 Training Course
• Relationship Marketing Intermediate Training Course
• Relationship Marketing Advanced Training Course
• Integrating Marketing and Sales Processes Training Course
• Speaking Engagements

Consultative Support Plan

Captavi QixSuite Monthly Subscription is provided for all users of the Captavi QixSuite. So, instead of providing just technical end-user support, we have a team of relationship marketing experts to help you with the details of your next marketing program.

Printable Page | Email this Page     | Email  | Print

RSS | Site Map | Terms of Use | Privacy Statement